We launched Picle (currently only for iPhone) at SXSW back in March for this year’s South by South West Interactive. Picle adds sound to iPhone photography, allowing you to capture a little audio clip when you take a photo. This photo-plus-sound clip is called a ‘Picle’, and the app makes it quick and simple to lace individual Picles together into ‘Stories’. We are coming to the end of the first version of Picle and we are currently working on version 2.0.
Will has been blogging about our Lean development of Picle since launch. Part of that development has been user testing, feedback and interviews. Another part of it is observing how users have been using Picle, which has been fascinating for us.
Watching and listening people’s lives through their sights and sounds is quite a powerful experience, it’s like stepping into a completely new storytelling ecosystem. One minute you will be watching a family birthday in Israel, the next you will be at an NBA playoff game. To give you an idea of what that is like and to share with you all what we have been experiencing I put together this montage of Picles from around the world.
It’s a great feeling to see people from all over the world use something that you have made.
Anyway, check out the video and let us know what you think of it, enjoy :)
The App Store has just approved our latest release of Picle - version 1.0.4 - and it is ready for download now.
Picle is an App (currently only for iPhone) that we launched at year’s South by South West Interactive. Picle adds sound to iPhone photography, allowing you to capture a little audio clip when you take a photo. This photo-plus-sound clip is called a ‘Picle’, and the app makes it quick and simple to lace individual Picles together into ‘Stories’.
The latest update is packed with new sharing features - yes, you can share it directly into Tumblr, embed it straight into your Facebook stream (as well as uploading it directly to YouTube or to PicleApp.com - the website we’ve built for people to publish Picles and Stories to).
We’ve made a number of releases since launch - this is the fourth - and each time we get more people using the app in new ways. The way sound adds nostalgia to your pictures is really unexpected, and a quality that makes Picle a powerful storytelling platform. I’ve chosen some examples (below) from the thousands of Picles people have uploaded and shared to give you a better idea of some of the amazing things that people are doing with Picle.
Four inspiring examples of great Picles from all over the world
1 - @siobhanwatts and her ‘Instant Morning’. This gives a lovely insight into a morning routine, a brief glimpse into someone else’s world.
2 - @nguyenduong Story of his time in Kauai, this Story gives me wanderlust. It feels like watching one of the old photo carousel wheels of someone’s holiday, but without their narration. Instead you have the much richer ambient audio of ice clinking, birds squawking and the waves crashing.
3 - Mandarin 940’s ‘Pigs and Pandas’ is a lovely example of storytelling. Seeing and hearing someone from another culture use Picle to create a narrative around these play characters is a real validation of Alex’s original thought that sound could enhance imagery.
4 - And our very own @v_bee making her home made Lemon Curd. There have been quite a few examples of people documenting making meals and other goodies and this is one of the best. This was stuff was ridiculously tasty and I love how we get to see the making process behind it.
As readers of this blog will know (we’ve written about it here), we are developing Picle in a lean way, so we launched as a Minimal Viable Product and we have been building new features for each release based on user feedback, interviews and testing. For example when we first launched we had no social features built into the app and with this release we have made it possible to post Stories as a video to Facebook & Tumblr as well as Twitter and YouTube (a feature from the previous release).
Apologies for the radio silence on how Picle has been developing since the last release. The reason for this is that we have been wrestling internally over what Picle actually is. It sounds rather existential, but by watching how people use Picle and feedback to us, we have had to ask some deeper questions than ‘How can we get more people using the app?’.
Here is a panaromic shot of some sketches, printouts and timeline up in the Picle den.
Firstly to help inform our decisions we focused on the things we have received the most feedback about.
Let’s be really honest - we’re a small product innovation and service design company with clients. Our model is to help clients make their own product and services and we’re not set up to launch and operate our own.
Toot toot! Picle 1.0.3 is in the app store. It isn’t the overhauled socially integrated version that I wrote about previously, but it does include something that we have had a lot of requests for, converting picles into movies. There are also new notification screens for uploading stories and the uploading of individual Picles has had some improvement tweeks made.
To convert your Picles into MP4, create your Picle or story and then tap edit in the top right hand corner.
Then tap the share button in the bottom left.
This will bring up your options, then tap make into movie.
Then just tap to save it to your camera roll.
Once tapped you will be notified that the movie is now in your camera roll.
From the Camera Roll open up the movie and tap on the share options and you can Email, Message or Send to YouTube.
And here is my first Picle as a YouTube video.
We are working on a more seamless sharing experience for a later release, but for now we have managed to create a new feature that users really wanted. We really hope that you enjoy using this new feature and as ever please do let us know if you have any feedback or feature requests.
From all the feedback we received after the first release improved sharing and integration with Camera Roll were the most requested. So we are pleased to say that we have made both of these possible with this release. This release also contains bug fixes, improved error messages and an improved camera with tap focus, which Julian blogged a couple of weeks ago.
I will just take a minute to take you through how to use these 2 new features in the app.